To accomplish this task Perspectives developed an approach which includes elements of primary and secondary research along with our proprietary research technique, Benefit Structure Analysis. The research includes both quantitative and qualitative evaluations conducted around the country with cross section of respondents.
The primary purpose of this research is to discover which elements of the shopping experience, as well as which store or restaurants are most enjoyable to shoppers in an effort to develop new shopping and dining experiences that are emotionally driven.
In general American consumers have learned to hate to shop. This is a far different attitude than has been seen in other countries and cultures around the world. The reasons are much more far-reaching that can be explained by the economy, family time famine, rude service and lack of value as noted by our respondents. They, American Consumers, have simply lost their will to shop.
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