Brand Development

A brand is much more than just a name. It is the embodiment of the service or product experience. Used effectively, brand development exploits the existing identity and reinforces it by bridging it to other markets. Perspectives specializes in determining brand appeal and extending brand strength to other revenue and profit producing arenas. Perspectives creates power brands that exceed original limitations, carving out a broader sales base.
- Name Generation
- Logo Design
- Competitive Positioning
- Go-To-Market Strategy
- Packaging Design
- Channel Strategy Development
- Product Line Extensions
- Co-Branding / Partnering
- Cost Analysis
- Pricing Strategy