Market Research
Consumers say one thing but often do another, resulting in huge gaps between attitudes and behavior. Perspectives' action-oriented proprietary research segments the market, identifying the target buyer profile by integrating consumer attitudes, behavior and lifestyles. Marketing efforts and resources can therefore be streamlined in a focused, disciplined fashion.
Each research project is carefully structured to address clearly-defined project needs and objectives. We analyze results and make practical recommendations that direct management towards sales and profit opportunities, and away from the obstacles that await them in the marketplace.
Each research project is carefully structured to address clearly-defined project needs and objectives. We analyze results and make practical recommendations that direct management towards sales and profit opportunities, and away from the obstacles that await them in the marketplace.
- Target Buyer Profile Development
- Industry Data Analysis Industry (i.e., CREST, IFMATRAC IRI, etc.)
- SWOT Analyses
- Product & Service Test Marketing
- Inter-Active Insights
- Market Research (Qualitative / Quantitative)
- Benefit Structure Analysis (Gap Analysis Proprietary to Perspectives)
- Product & Service Development
- Social Trends Analysis
- Direct & E-Mail Profiling
- E-commerce Research & Analysis
- Promotions Development & Analysis
- Ancillary Program Development